As previously discussed in a blog post, in order to take an effective flat design approach, bold, vivid colours will be needed. There are many websites such as http://flatuicolors.com/ which have a library of colours that i may want to use for my poster, you are also able to click on your desired colour to copy the various codes into Adobe Illustrator.
However, even though i want to follow this approach, i do want to stick with a Star Wars themed palette as it will help anchor the data being presented. As discussed in a lecture, colour can help to highlight and accentuate specific data and cultural influence. For example, yellow stands for cowardice in the west but in japan it means courage-
cowardly lion in alice in wonderland via brave pikachu in pokemon. As i want my audience to easily recognise my poster is associated with the Star Wars franchise i decided to use Tineye labs – Colour Extraction, to extract the colour palette used in a widely know Star Wars poster, this not only giving me the hex number as well, but showing the percentage of area that colour is present. As you can see from the image above the most dominant colour is dark blue. This is probably due to it helping to emphasise the foreground imagery such as the lightsabers and the main protagonist Luke. It also resembles space and the ‘evil’ around them without going too dark with black for example, which wouldn’t be particularly interesting or eye catching. This is something i could take on board when deciding on my background and trying to make my icons bold and eye catching. Tineye Labs also had another feature where you can search the colours to see other images with similar colour palettes. This helped to see what colours complimented each other well.
In preparation for the creation of my infographic poster i needed to do some research into my chosen subject and gather the data i will be presenting. As i chose the brief requesting the information on who knows who and how in Star Wars, due to personal interest and knowledge, i thought it would be good to start by looking into who the main characters are and how they know one another. I decided to present this as a mindmap in my sketch book for future reference when creating my poster. I need to account for the number of characters included when considering space and poster layout. Here you can see i’ve tried to incorporated Harry Beck’s concept of creating a full system map in colour. We were introduced to the idea of the London Underground map being a ‘masterpiece of design’ (Carrier, 2007) through the presentation of complex data in a lecture. I was intrigued by this approach and decided to do some further research into the design. It occurred to Beck “that it might be possible to tidy it up by straightening the lines, experimenting with diagonals and evening out the distances between stations.” His ‘diagram’ is instantly recognisable and copied across the world due to making the system modern, quick, efficient easier to navigate. Many would say Star Wars is complicated to understand due to the sheer amount of characters and creatures, i aim to simply show characters relationships for my target audience through the use of this concept studied in my infographic poster. Below is a picture of Beck’s Underground Map from 1933.
Carrier. D. 2007. ‘Harry Beck and London’s iconic tube map’. Time out London. http://www.timeout.com/london/things-to-do/harry-beck-and-londons-iconic-tube-map-1
Whilst researching into existing Star Wars infographics and minimalistic character representations i came across two talented designers. Grégoire Guillemen’s famous capsules proves that you can easily and effectively portray characters or any other cultural icon with the use of a few simple shapes and colours. All of his work under this project is easily recognisable and simple, however, it’s unique and eye catching due to the use of bold, solid colours and sharp, defined outlines. As Star Wars is such a renowned franchise, following this path should be fairly successful as the characters are iconic and well loved enough to be easily recognised.
Similarly with Joe Stone who has in fact created a Star Wars infographic poster following a very similar approach; focused on creating minimalistic character designs to allow the audience to know which character it is but not over doing it with unnecessary detail which will draw the attention away from the data being presented. I aim to do something similar to Joe Stone as it looks professional and is influenced by the approaches i aim to follow however, it may be too cluttered and confusing for a younger target audience. Therefore, i think i may reduce the number of characters and try experimenting with the layout and space for it to be as easy to understand and as systematic as possible. Below i have done some doodles experimenting with this simplistic approach, focusing on few main characters and their relationships.
Guillemen. G. 2011. ‘Famous Capsules’. http://www.greg-guillemin.com/85780/152069/gallery/famous-capsules
Stone. J. 2013. ‘Star Wars Family Tree. http://www.joe-stone.co.uk/portfolio/swfamilytree.html